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Which Channels And Content Areas Are Deemed Most Important For Content...
A new study [download page] from Unisphere Research (sponsored by Skyword) suggests that tried-and-true content distribution vehicles such as company websites and email campaigns are seen as the most...
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Where Are Social Media Budgets Coming From?
Recent survey results from Adap.tv and Digiday suggest that brands are shifting money from their TV and online display budgets to fund increases in online video spending. What about social media...
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2014 Marketing Budget Plans, by Channel
9 in 10 “business leaders” plan to either increase (46%) or maintain (47%) their marketing budgets in 2014, according to [pdf] a recent survey from StrongView (formerly StrongMail). Respondents – from...
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Top 10 Marketing Charts of 2013
This past year’s top charts included the following topics: social networking use, connections and skew towards youth; the number of Millennials in the US; TV consumption and ad spending trends; the...
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What B2B Buyers Want to See on Vendor Websites
What types of information are considered “must-haves” on B2B vendor websites, and which are perceived to best establish credibility? Newly-released survey results [pdf] from KoMarketing Associates and...
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Personalization Tops Big Data, Social As US Marketers’ Most Important Future...
There’s plenty of enthusiasm among US marketers for digital marketing tactics such as social and mobile, according to a recent study [pdf] from Adobe. But asked to choose which of 5 areas they felt...
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Corporate America’s Reputation is Still Poor. Which Industries Fare Best?
1 in 5 American adults believe that the reputation of corporate America has improved over the past year, according to the latest Harris Poll Reputation Quotient (RQ) [download page], now issued by...
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Which Channels Do Marketers Find Best for Generating and Converting Leads?
Which marketing channels have the highest potential to convert leads into sales? Offline methods still do the trick, according to Ifbyphone’s “2014 Marketing Measurement Survey Report” [download page]....
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Top 10 Marketing Charts of the Month – May 2014
This month’s quick-hit set of top charts [pdf] features the following topics: mobile content consumption, by industry and demographic; top sources for generating and converting leads; most effective ad...
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Content Creation Considered Most Effective Inbound Marketing Tactic
Marketers are looking to inbound marketing to increase conversion rates, improve lead quality and quantity, and increase sales revenue, finds Ascend2 in its latest report [download page] conducted with...
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How Consumers Form Their Impressions of Companies
The quality of a company’s products and services is by far the most important factor for consumers when they form their impressions about a company, finds a recent study by Vanessa DiMauro and Don...
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Most Helpful Content Types, According to B2B Executives
Source: Economist Group / Peppercomm Notes: Articles top the list of content forms that B2B executives have found most helpful for a business-related matter during the past 12 months, with 71% citing...
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2015 Marketing Budget Trends, by Channel
Business leaders are generally optimistic about the direction their marketing budgets will take next year, according to a StrongView survey [pdf]. Indeed, 54% expect their budgets to grow next year (up...
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Top 20 Marketing Charts of 2014
The marketing industry continues to change apace. This collection of our most popular charts of 2014 contains some of the year’s biggest stories and foreshadows some of the most important ones to come....
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SMBs Still Consider W-O-M Most Effective, But Online Marketing Perceptions...
Word-of-mouth (W-O-M) remains the the most effective marketing channel for generating new leads and customers, according to SMBs responding to a recent BrightLocal survey. Asked to choose from 12...
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Weekend Reading, 5/29/15
Apple is back on top as the world’s most valuable brand, according to the 10th annual “BrandZ Top 100 Most Valuable Global Brands” report from WPP and Millward Brown. With a total brand value of almost...
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Which Industries Lead in Consumer Perception?
Source: Gallup Notes: The computer industry enjoys the best reputation with consumers, per Gallup, with 69% having a positive view of it versus just 10% with a negative view. The resultant net rating...
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Trust in Advertising: Who’s Got It, and For What Formats?
Nielsen has released its latest “Global Trust in Advertising” report [download page], a biennial examination of the different forms of advertising that consumers around the world trust and act upon....
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Top 25 Marketing Charts of 2015
2015 brought with it the emergence of new trends along with the continuation and acceleration of others. This collection of our most popular charts of 2015 covers some of the year’s biggest stories and...
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Enterprise Marketers Confident in Their Effectiveness Telling Brand Stories
Almost three-quarters of enterprise marketers feel that their marketing team is extremely (34%) or very (39%) effective at telling their brand story, reports Skyword in a recent study [download page]....
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